陈国强

　　CHEN Guoqiang

　　Lecturer of Sports Journalism Department of Shanghai Sports Institution

　　Education Background：PhD. of Journalism in Fudan University

　　Research Interests：Sports and Human Sociology

　　The Study on the Development of Contemporary China’s TV Sports News

　　CHEN Guoqiang

　　From the point of Institutional Change Theory, the author studied the development history of contemporary China’s TV sports news and divided it into three phases. In phase one, TV sports news has became an independent part. In phase two, the summit of it was the Asian Games of 1990. In phase three, sports channels were founded. By analyzing the characteristics of the three phases, the author tried to answer the question of WHAT is the history of Chinese TV news. At the same time, the author studied the development model of TV sports news from the following five perspectives: central and local, state-owned and private owned foreign and national, cable and wireless, free and paid. The author brings forth a development model of Chinese sports TV news, one that involves five major factors: policy, audience, competition, technology and the specialist. These five factors join force and move the TV sports news forward. The part answers the question of WHY is so Chinese sports TV news.