金思宇

　　Jin Siyu

　　He works in State-owned Assets Supervision and Administration Commission of the State Council. He is also a member of expert committee in China Institute of Development Strategy Studies, China Culture Research Institute and China Corporate Culture Institute.

　　Education Background：He is the professor and senior expert and graduated from Peking University, Party School of the Central Committee of C.P.C. and the Postgraduate College of Chinese Academy of Social Sciences.

　　Main Publications：Chief edited or co-edited China Corporate Culture Image Dictionary Volume 1; The Course Book for Corporate Culture; The Case Study for Building Corporate Culture with Chinese Characteristics Volume 1 and 2; China Central Corporate; Translation works include How to Make Corporate Strategy; The Ethnical Capital as a Leader; Cross Cultural Human Resource Management, etc.

　　How to Improve Corporate Image Competitiveness in Olympic Marketing

　　Jin Siyu

　　China's 2008 Olympics is an international sports event during the four years. For the business community, this is a tremendous business and marketing platform. From all previous Olympic success and brought about by the tremendous social and economic benefits, in addition to the benefit of the host country, the biggest winners are the l multinationals companies and large enterprises of the host.

　　Chinese enterprises that want to compete with multinationals companies in the same level, must assess the situation and seize the opportunity to combine national situation and formulate development strategies and different marketing strategies, learn from the successful experience of the international, make all-dimensional marketing and promotion of cultural activities, that to enable Chinese enterprises access to the different stages of social and economic benefits of the 29th Olympic Games. Thereby continually improve corporate culture of the brand, enhance their core competitiveness.