纪宁

　　Ji Ning

　　General Manager, brand public relations center, Jinqiao International Communications Group

　　Director of the Committee of Experts, Beijing Olympic Economy Research Association

　　Beijing Olympic cultural activities of the guidance of experts,

　　Visiting professor at Peking University

　　Beijing Sport University MBA professional instructors,

　　Educational background:

　　Bachelor of foreign language

　　A master's degree in journalism

　　PhD, international communication

　　Beijing Olympics and City Brand Marketing

　　Ji Ning

　　1. The past and present situation of city brand marketing in China

　　2. China city brand leverage Olympics to go to the world

　　3. 10 ways to city brand internationalization

　　 Olympic marketing---activity, exhibition

　　 City name card---sport event, feast

　　 Brand programming---area, project

　　 City design and planning---image, product

　　 Event marketing---culture, common good

　　 Theme promotion---attract investment

　　 Advertising alliance---TV, network

　　 Media activities---beauty spot, city

　　 Crisis PR---news, channels

　　 Mayor training---Sino-US research classes

　　4. 2008 Olympics Marketing cases of city brand

　　 The shooting of Olympic journey

　　 Ten classic city attractions for Olympic tourism