Over 400people attended an order-placing meeting in Beijing recently to promote the licensed products of the Beijing Olympic Games.The Beijing Olympic Licensing Program is a major component of the Games marketing plan,with an aim to promote Olympic ideals and the Games brand imageand providean opportunity for the Chinese enterprises to participate in the program and for the general public to be involved in the Games.So far 59enterpriseshavebeen signed up as producersplus73retail businesses.Up to 600stores in major cities acrossthecountrysell theOlympic licensed products。
Atthemoment over 4,000varietiesofproductsare on themarket.
400多名各界人士日前参加了在京举行的北京奥运会特许商品订货会。特许经营计划是北京奥运会市场开发计划的重要组成部分之一,旨在通过特许商品宣传奥林匹克精神和北京奥运会品牌形象,为中国企业提供更多参与奥运市场开发的机会,促进公众了解奥运、支持奥运、参与奥运。目前北京奥组委已征集到位特许生产商59家,特许零售商73家,在全国大多数省市的重点城市开设有奥运特许商品零售店近600家,特许商品单品种类已超过4000多种。RJ212
字体显示:大 中 小 打印