谷歌涉足广播领域

　　Web search leader Google Inc. has broken into radio withamulti-year advertising sales agreement with the largestU.S.broadcaster, Clear Channel Radio, the companies said on Sunday.Thedeal marks the progress Google is making as it expands intoofflinemedia.

　　Clear Channel said it has agreed for Google to sell aguaranteedportion of the 30-second spots available on its 675 radiostationsin top U.S. markets, in a bid to expand the universe oflocal radioadvertisers to Googles online buyers.

　　Financial terms were not disclosed. A Clear Channel executivesaidGoogle has access to less than 5 percent of the radiobroadcastersoverall inventory of advertising air time. The U.S.radio industrygenerates $20 billion in annual sales.

　　网络搜索巨擘谷歌以及美国最大的广播商ClearChannelRadio上周日表示，双方签订了为期数年的广告销售协议，谷歌借此涉足广播领域。

　　ClearChannelRadio表示，同意在美国市场向谷歌出售其675家广播电台30秒广告时段中的部分。双方并未透露协议中的金融条款。ClearChannel一主管称，谷歌可以获得其整个广告播放时间的不到5%。美国广播业每年的营收在200亿美元。

　　作者：董莉