今天给大家推荐几种常见外贸开发信写法，和外贸开发信模板。但是要提醒大家，无论是什么样的模版，我都不建议直接套用，因为不同的产品，不同的行业，不同的客户市场，不同的客户类型，等等不同，都是你需要考虑周全的因素。我们要学习的是写作思路，然后在进行自己的加工和润色，最后适合自己的，才是最好的。
外贸开发信常见格式，一般简短的开发信三段就够了。
关键：文字背后是思想和灵魂，一定得要想清楚，然后用最简洁语言说出来。
第一段：我能带给客户什么好处？(客户为什么要看这封开发信？)
第二段：客户凭什么可以相信我？
第三段：引导客户应该怎么进展？
Re: Saving your purchasing cost for quality XXXX
Dear John,
When you next consider your arrangements for XXX products, I would welcome the opportunity to understand your requirements and situation.
Our customer include (XXX,XXX), who have found our XXX is superior in quality while saving them % cost from working with us.
I will send you more detailed information regarding this product in another email. When you receive it, can you please email me your requirement for this product?
Best regards,
XXX
点评：
这个标题的切入点很重要，针对不同类型的客户，他们关注点是不同的。
比如对于一个职业采购经理，他的职责是帮公司省钱，省了钱就有功劳有奖金，所以你说可以帮他省钱，他会更关注。而小企业主，他对这个兴趣就不大，你可以和他说，帮他赚钱，零售商，批发商，网店等各类不同的客户，他们如何运营他们的生意，业务员最好能有所了解。比如，一个大超市，一个产品上架需要一年甚至更多时间，你如果用一个临时促销活动的低价去吸引他，肯定不灵光的。他们的货架对于他们来说是最值钱的东西，他要求货品不仅要价格便宜，而且还要有很大的市场。
下面再介绍几种开发信模板：
一、
Hello
As knowing that you are in the Dynamic Balancing Machine market . XXX ltd here, writing to establish business relationship
with you .Our company has won AUDITED SUPPLIER by SGS-CSTC and passed ISO9001:2008 authentication of TUV,CE Certificate of Ente Certificazione Macchine
Our products involved in :
1，belt drive balancing machine
2，universal joint drive balancing machine
3，single-plane vertical balancing machine
4，transmission shaft balancing machine
5，auto-positioning balancing machine
6，self-drive balancing machine and so on
Products have been widely used in fields like fans, motors, air-conditioners,automobiles,internal combustion engines, Aera-spaces, textile machinery, metallurgy and etc.[开发终端客户时，可插入应用范围]
Please don"t hesitate to contact me if there is any item you are interested
二
Hi Sir/Madam,
Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.
Also we have our own professional designers to meet any of your requriements.
Should you have any questions,call me,let's talk details.
Best regards!
Leon
三
Hi Kelvin,
Glad to hear that you're on the market for flashlight and other promotional items.
This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!
Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe.
FREE SAMPLES can be sent on request. Call me, let's talk more!
Thanks and best regards,
四
Dear Sir or Madam,
Are you interested in saving some money on importing any of the following?:
- High quality thickness planer
- Bench planer
- Combined planer & thicknesser
- Woodworking machines
All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too! My contact details are below, and I would be glad to hear from you.
Kind regards！
五
Greetings,
Xxx（公司名称） is a leading manufacturer specialising in the production of （xxx 产品. Over the last few years, the Company has quickly developed a reputation as the World leader for xxxx, with a range that is unrivalled in any territory. With our xxx(证书) accredited manufacturing base in Asia and sales and marketing offices spread over five continents we can offer an International service to our clients. Supplying both small businesses as well as Multinational brands we can provide （xxx 产品）options whatever your size or budget. Please see below for some of the styles of xx 产品we offer.
∙ xxx
∙ xxx
∙ xxx
∙ xxx
(xxxx options available)
By combining the latest rotogravure print technology with our specialist film structures, we can also offer companies bespoke printed services available at flexible volumes, competitive prices and quick lead times. Working alongside some of the best brand in the Industry we understand the requirements for your packaging and we assure you that through our innovative products and eye catching print quality we can help set your brand apart in the Market. 这是包装行业的一些细节性介绍，大家可以参考，写出自己的模式。
As your dedicated account manager, please let me know your current packaging
needs so that I can provide you with a no obligation quotation as we genuinely believe we can provide you both a superior service together with cost savings. Our business model is built on establishing long term and valued relationships and we would be honoured to be your preferred partner for your packaging needs.
（这个模版比较适合针对欧洲市场的客户）
六
Hi
This is nanette from xxx co.,ltd.We are a professional manufacturer[相对贸易商，客户更倾向于生产厂商合作] and designer in lamp area in Shenzhen, China. All our lamps have been ISO 9001,CE,RoHS,EMC certified [相关证书信息]and get a high reputation and hot market in europe and north america,and other countries.
Products mainly include table lamps,celling lamps
,Indoor and outdoor lighting and Landscape Lighting etc.
Pls feel free to contact with me if you would like to know more !
B.wishes
以上是几个常见的开发信模板
另外，给大家两点注意：
再好的开发信最终也需要发给更多，更精准的客户才会有回复率。
有效的开发信一定是获知客户的痛点并准确传达产品价值，只有被打动的客户才会回复你。
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