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目前,举国上下正在贯彻落实十六届六中全会精神。党的十六届六中全会通过的《中共中央关于构建社会主义和谐社会若干重大问题的决定》指出,要着眼于增强公民、企业、各种组织的社会责任,广泛开展和谐创建活动,形成人人促进和谐的局面。在党的十六届六中全会精神指导下,我们来研讨构建和谐社会与企业社会责任,有着非常重大的现实意义。
社会责任是构建和谐社会的重要条件,是维系社会公平正义和良好秩序的道德基础。社会责任感缺失,不仅影响社会的和谐发展,也会影响企业、各种社会组织的快速发展。特别是企业,作为市场经济的主体,它们不仅是经济活动中的主角,在社会活动中同样扮演着重要的角色。企业只有主动承担相应的社会责任,才能在构建社会主义和谐社会中做出更大的贡献。
企业的社会责任体现在那些方面?我认为,至少有坚持科学发展、确保产品安全、遵循商德公德、维护员工权益、节约能源资源、保护生态环境、捐助社会公益、支持慈善事业等八个方面。
强调企业社会责任的同时,还要强调企业的自身和谐。要以企业的自身和谐促进社会的和谐。企业的自身和谐包括企业与消费者的和谐、企业与内部职工的和谐等方面。喜来健公司的体验式营销,将消费者与公司经营活动结合在一起,为消费者提供了一种和谐购买产品的方式。
和谐凝聚力量,和谐创造伟业。责任赢得信任,责任提升品质。营销重在诚信,诚信拓展市场。体验式营销作为一个新事物,在社会主义市场经济体制完善过程中,发挥什么样的作用,体验式营销自身怎样完善等问题,需要进一步研讨。希望各位专家学者畅所欲言,发表真知灼见,让论坛取得丰硕成果。(作者:李建兴人民日报社报刊管理部副主任)(责任编辑:黄芳) | |
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今日运程如何?财运、事业运、桃花运,给你详细道来!!! |
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月亮之上 |
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秋天不回来 |
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求佛 |
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千里之外 |
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香水有毒 |
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吉祥三宝 |
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天竺少女 |
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一个人哭 |
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退后 |
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断了的弦 |
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还是朋友 |
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水晶蜻蜓 |
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唱给你的歌 |
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