成都文化旅游发展集团有限责任公司简介(中英)

　　成都文化旅游发展集团有限责任公司

　　简介

　　成都文化旅游发展集团有限责任公司（以下简称“文旅集团”）成立于2007年3月30日，是按照成都市委、市政府“发展大旅游、形成大产业、组建大集团”的思路，为深化文化旅游体制改革，提升成都文化旅游产业管理水平和竞争实力，推动文化旅游产业的发展而组建。

是经成都市委、市政府批准，市国资委授权，对成都市文化与旅游资源进行整合、管理、综合开发建设的国有独资公司。由成都市旅游局、市文化局、市林业和园林局、市建委等部门，在各自职能范围内对文旅集团实施行业管理。

　　成都文旅集团作为全市文化与旅游产业的投融资和营运的平台，承担着文化与旅游资源的优化配置和拓展开发重任；承担着文化与旅游营销重担；承担着重大文化与旅游基础设施的建设与运营。集团将积极探索国有文化与旅游资源所有权和经营权分离模式，推进成都市文化旅游资源的集约化和规模化经营。

　　目前，文旅集团下辖成都大熊猫繁育研究基地、成都文旅营销管理公司、西岭雪山风景区、宽窄巷子项目、成都兴文投资公司等近十家经营平台，总资产20亿元人民币。成都文旅集团是目前全国少有的大型文化旅游集团，集团将以成都特色文化乃至西部民族文化为核心竞争力，努力探索“文化为本、旅游为用”的文化旅游产业发展新模式。

　　成都具有4500年的文明史和3100年的建城史，是著名的南方丝绸之路起点。成都旅游资源丰富，名胜古迹众多，世界自然、文化遗产都江堰-青城山，三国文化发源地武侯祠，中国和世界伟大诗人杜甫故居－杜甫草堂，东方“阿尔卑斯山”之称的西岭雪山，古蜀文明宝库金沙遗址，金沙遗址出土的“太阳神鸟”金饰图案，体现了我们中华民族追求光明、团结奋进、和谐包容的不朽精神，当之无愧地被作为中国文化遗产标志。

　　大熊猫是我国驰名世界的三大旅游品牌之一，又是世界公认的和平使者，我们将以大熊猫这一极具画面感与国际亲和力的旅游形象为主题，整合其他旅游资源，形成适合欧、美、亚不同市场、主体鲜明、特色突出、极具核心竞争力的系列生态文化旅游产品。通过大熊猫将国际、国内市场协调统一起来。

　　以大熊猫为主题，以旅游线路为依托，整合成都市及周边旅游资源，打造“熊猫故乡之旅”系列生态旅游产品。今天，我高兴地告诉大家，我们进行旅游资源整合行动结出了丰硕的果实——成都-峨眉山-九寨沟旅游目的地营销联盟诞生了。成都文旅集团联合四川重要的旅游目的地九寨沟、峨眉山，共同成立了“旅游目的地营销联盟”，旨在实现资源共享、整体营销、多方共赢的整合计划，放大政府财政资金的作用。在此平台上，吸引、联合中国国际航空股份有限公司以及旅行商，共同参与成都旅游整体国际营销推广。

　　Chengdu Culturel and Tourism Development Group is founded on March 30th, 2007. As one part of public system reformation, Chengdu Culture and Tourism Development Group is set up to manage and promote the local tourism business into international market. It also integrates the tourist resources and targets to upgrade the material and service level of the local tourist industry. Commissioned by the government, it coordinates and optimizes the local tourism assets, formulates and conducts tourist marketing plans, and carries out the tourism instrument construction.

　　At the present, Chengdu Culture and Tourism Development Group (CCTD Group) At the present, it operates certain landscapes (Chengdu research base of giant panda breeding, Xiling Snow Mount and etc.) and some sub-companies (Marketing Management company of CCTD Group, Chengdu Xingwen investment company and etc.) with over 2,000,000,000 RMB properties in total. It is a large-scale group with comprehensive influence in the cultural and tourism industry. Its key competitive power is the specialty in Chengdu’s culture and the unique characteristics of west China.

　　Chengdu is a city with 4500 years civilization history and 3100 years city history, also it is very famous for the jumping-off point of southern silk road in the world. Chengdu has abundance of tourism resource. For instance, the World Cultural Heritage--- Dujiangyan Irrigation Project¬---Mount Qingcheng; three kingdoms culture cradle---Wuhou Temple; Famous poet in Chinese history---Du Fu and his home place; the so-called “Orient Alps”---Xiling Snow Mount; Jinsha site and the sunbird golden pattern which symbolize the spirit of Chinese---pursue the dream, solidarity and harmonious.

　　Giant panda is regarded as one of three greatest state touring brands and well-recognized peaceful symbol in the world. CCTD has defined Giant panda, an image with global affinity, as the core theme for designing competitive eco-cultural touring product series which are tailor-made for different overseas markets. Finally, establish the efficient connection between overseas and domestic markets through Giant panda.

　　Based on specific touring lines and unique theme—Giant panda, CCTD will keep going on optimizing our eco-cultural touring product series--“Giant panda’s home trip” with integrating all relevant touring resources of Chengdu and its surrounding sub-regions. Today, I’m very happy to declare an exciting progress we have made on integrating local touring resources. CCTD has founded “Marketing Alliance of Touring Targets”, together with other two most popular scenic sites in Sichuan province--Emei Mountain and Jiuzhaigou Valley. The alliance aims to establish an effective platform, through which quarters are able to share resources, make marketing strategies, and improve the efforts of government finance fund. The next phase, Air China and more tourism enterprises will take part in collaboration with this alliance, to accomplish overseas marketing and promoting of Chengdu tourism.